Business Plan

Marketing plan, for some companies are still regarded as a trivial and insignificant things temeh. So the company often makes it just as a routine annual. But afterwards, the results from the formulation does not become a reference in the program of work, and just kept neatly without ever touching it until the end of the year.

Whereas, if the company wants to optimize the benefits that can be obtained from the marketing plan, undoubtedly they will be able to get an increase in profit. It is obtained by using a marketing plan as a way to do research. This has been evidenced through several scientific research that demonstrates the existence of a positive relationship between the creation of a marketing plan, with the success that can be gained by the company.

It is aligned with business phenomenon that happened lately, where all the business sector should have the ability to change quickly. This change was done in order to keep up with the times who is always moving dynamically. For companies who are unable to keep up with these changes, these companies will be ousted by companies that are able to move dynamically follows the phenomenon that is in the middle of the community.

Many examples of this case, where the company has been great though must be closed because it was unable to follow the development of the times. One of the world’s great company name which in the end have to bankrupt is the Polaroid. Companies who produce instant cameras, has to be closed in 2001. Whereas at the beginning of its life, it is considered to be able to shift the world civilization through the introduction of camera technology. So someone could take a picture with practical without having to wait a long time to see the results as a film camera.

However, when the camera shifts toward digital, Polaroid Corporation is unable to follow those changes. As a result, people’s interest to use Polaroid camera is getting thinner. Other than for reasons of practicality, a digital camera is rated more easily and inexpensively in its use.

In the world of the internet itself, had known the name of AltaVista. The company is moving in the field of the search engines as it is currently dominated by Yahoo and Google. The company was founded in 1970, which in those days the internet is still a rare items. In addition to the two companies, many of the names of other companies of the world, to be missing from competition due to not being able to follow the changes and developments of the times.

There are a few reasons that make a company must have a marketing plan is good for their companies. Some of those reasons include:

1. the development of technology that is so quickly resulted in a nutshell the life cycle of a product. So for addressing this matter needed a good planning process for our products. Thus, these products will not be quickly eroded by a competing product that brings the latest technology.
2. Changes to the regulation of business, which at the moment the world is facing a period of trade liberalization. The impact of this condition include the opening of free trade between countries, deregulation of the economy and the opening of opportunities in order to enter into a particular business. Condition the condition is believed to be one of the causes of the increasing number of competition in the business world as well as the number of attacks from competitors ‘ products that we sell.